Coca-Cola India Enters Ready-To-Drink Tea Beverages Segment

Coca-Cola India Has Entered The Ready-To-Drink Tea Beverage Segment With The Introduction Of ‘Honest Tea’. For This, The Company Has Partnered With Luxmi Group’s Iconic Darjeeling Tea Estate, Makaibari, For Ready-To-Drink Iced Green Tea.

The Brand ‘Honest Tea’ Is Owned By Honest, A Subsidiary Of The Coca-Cola Company. It Comes In Two Flavours – Lemon-Tulsi And Mango.

The Organic Green Tea For The Product Will Come From The Makaibari Tea Estate Of Kolkata-Based Luxmi Tea Co Private Ltd, According To A PTI Report Citing Business Executives. At The Seventh Bengal Global Business Summit Today, The Two Firms Inked An Mou In This Regard.

According To A Senior Coca-Cola India & Southwest Asia Official Who Spoke With PTI, The Introduction Was Intended To Give Consumers More Beverage Options. He Said That Mango And Lemon-Tulsi Varieties Of The Iced Green Tea Will Be Available.

As Per Business Standard, A Statement From Karthik Subramanian, The Director Of Marketing For Coca Cola India And Southwest Asia’s Hydration, Coffee, And Tea Category, Stated, “We Are Excited To Present Our New Ready-To-Drink Iced Green Tea. We Are Providing Customers With A Superb Tasting, One-Of-A-Kind Green Tea-Based Beverage Experience With Honest Tea.”

The Managing Director Of The Kolkata-Based Luxmi Group, Rudra Chatterjee, Declared That Makaibari Was The Best Tea Farm In Darjeeling. “It Is The Last Word Among Teas, Whether In Japan Or England, Royal Houses.”